In America, the word “swag” has several positive connotations. The official meaning is having “enviable, casual-cool appeal” and a “charismatic positive aura”. Additionally, the term can refer to the way in which you carry yourself – your overall confidence, style, and demeanor.
Based on the popularity of the word in young people, German dictionary-maker Langenscheidt has chosen the word “swag” for it’s 2011 Youth Word of the Year. The Verein Deutsche Sprache, which is dedicated to preserving the purity of the German language, is not pleased with this choice. The group said the dictionary’s choice is contributing to the language being diluted by foreign influence.
As we’ve seen with other recent articles that we’ve posted, it’s important for many of these groups to preserve their native languages as much as possible. When our company does any translation, interpretation, or localization work, we strive to preserve all aspects of the source language.
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