Chinese Localization
March 8th, 2007Analysys International says the combination of search engine with e-commerce is drawing people’s attention.
According to the report, in the first quarter of 2006, revenues from Pay per Click Search Engine Bidding reached RMB 175 million; revenues from fixed position search engine advertising reached RMB 9 million; and revenues from real-name keyword registration and advertising services reached RMB 120 million. Analysys International says the combination of search engine with e-commerce is drawing people’s attention. To advertisers who deal in international trade, Google has advantages on multi-language advertising, such as Korean and Japanese ad-words advertising.
However, in major areas such as Guangdong, Jiangsu, Beijing, Shanghai and Zhejiang, Baidu is more favored by online marketing advertisers. The market size of real-name keyword registration and advertising services has undergone negative growth.
Analysys International says localization and building marketing channels has become the most urgent work to do for Google in China. Localization does not simply mean language localization. User experience, marketing channels and even payment habits will affect the progress of a foreign firm to adapt to Chinese market.
Excerpt from: Promotion World press release of June 21, 2006
Language Translation, Inc. offers quality translation and localization services for your web content localization needs. Whether you need services in Chinese or another language, we are here for you!
Bonnie Bruneau
Language Translation Inc., a San Diego-based company has been serving the U.S. and countries abroad for over 17 years with professional document translation, certified conference interpreting, and software / website localization services.
Subscribe to Language Lines, our monthly newsletter, for information about the growing importance of culture and language in the business world.